9 Reasons Why You Should Outsource Your Content

Introduction:

In the online space, content has been and continues to be the dominant factor for every type of audience. However, the type of content has evolved quite a lot in the last decade.

Take blogs for example. The original name of what we know today as “Blog”, was “Web Log”. Once someone misread them as “We Blog” and later everyone agreed that “Blogs” was the best name for these written pieces.

Moreover, initially, blogs were more like personal opinions or rants rather than written pieces aimed at ranking up on the SERPs. But ever since SEOs realized that blogs are one of the best ways to gain better rankings on Search Engines, websites started using blogs as a method to gain traffic and rank higher.

Search engines reacted accordingly and content that turned out more helpful to the users started ranking higher. This can even be clearly observed from the more recent helpful content update by Google.

Even with thousands or possibly millions of pages being added to the internet every day, these updates have enabled Google to easily sift out the most helpful content pieces and rank them in the top 10 results.

However, with the high frequency of content being churned out, websites often find it overwhelming to consistently post high-quality content with an in-house team. Thus, most websites with high-ranking blogs are usually outsourcing content production.

But other than the basic comparative advantage of frequency, there are many other reasons why you should also outsource content marketing, and we’ll explore all of them in this blog.

• Increased Content Publishing Efficiency: When you outsource content, you can order multiple blogs and set a calendar to make sure your blog posts are published on time every time.
• More Time for Strategies: With a separate team looking after content creation, it is easier to focus on creating better strategies.
• More reasonable than hiring a full-time writer: Having an in-house writing team can be much more costly than having a content agency that you only need to pay per blog.
• Fresher Ideas & More Perspectives: When you outsource content, you can ask for fresher ideas from your content agency and get more angles to even existing topics.
• Expanding Target Horizons: With a content team looking after your blog creation, you can aim for generic and specific blogs expanding your overall audience.
• You can experiment to create other content types: You can use your Content agency to create other content for other things too like emails, landing pages, press releases, etc.
• Get proper ROI metrics: With more time on your hands, you can monitor how your content is performing according to its objectives. These ROI metrics will tell you about your current position as well as what you should be aiming for with your content.
• Enhance your website’s SEO: Consistent blog posts utilizing the right keywords will help your website rank better on the SERPs.
• Create Quality Benchmarks: You can set specific quality benchmarks to assess your content before it is published online.

1.  Increased Content Publishing Efficiency

One of the first benefits you’ll gain as a result of content outsourcing is that you can set a proper content calendar with consistent publishing. Moreover, with a content calendar set, you can ensure how efficient you want to be with your content pieces too.

To elaborate, when you outsource content creation, you can easily set a timeline for when each blog piece should be posted, based on your industry practices and your audience. If your audience is volatile, it would be preferable to post more frequently, however, if the situation is vice versa, make sure your website isn’t posting too frequently.

2.  More Time For Strategies

Another reason to outsource content writing is that you get more time for your overall strategies. If you have a good content agency by your side, you can rest assured that your content is being written by expert writers. These writers know what they’re doing and how to get better rankings.

Also, with the major task of writing off your hands, you get more time to plan and set up the trajectory of your website. You can even use this time to research and analyze your competitors to further refine your marketing strategies to enhance your business too.

3.  More Reasonable Than Hiring A Full-Time Writer

Even though at first glance content outsourcing might feel too expensive as compared to having your in-house writing team, the truth is quite different. An in-house team not only requires equipment to function, but they will also require the help of your SEO team constantly before they can even start writing.

A good writer will come at a high cost, and yet this single good writer won’t be providing you with high frequency. This is because good quality content takes time. On the other hand, if you outsource content writing, all you need to do is give instructions about what you want and how you want it to an agency like Mad For Content. Once the brief form is submitted, you can relax as your content gets made precisely according to your wishes.

4.  Fresher Ideas & More Perspectives

Content agencies usually have multiple teams of different writers who curate content for you. This means that for the price of a single article, you get the benefit of different minds brainstorming to create the perfect content piece. A professional team of writers can add angles and perspectives to a topic further refining it.

In fact, the right content can even help you optimize your online sales funnel too. With different approaches, you can even create evergreen content pieces that will bring you traffic for a long period of time.

Also, when you outsource content creation with a content agency, you can churn out more ideas from them. This means that you do not only have multiple approaches on how to tackle a subject but also the methods you’ll be utilizing to work on it.

5.  Expanding Target Horizons

With different approaches and methods on your side, targeting different audiences also becomes a breeze. As an expert in your niche, chances are high that anything you write will likely be in a language best understood only by an aware audience. This necessarily isn’t a bad thing as your target audience is also likely to resonate with your content.

However, when you outsource content marketing, you get an opportunity to expand your horizons. With a professional content team writing your articles, you can cater to multiple audiences. You can get some articles crafted for a more general audience too, which would not only increase your overall traffic but also get people more curious about your website.

With your articles catering to different types of audiences, encapsulating both laymen and experts, you can further expand the reach of your content and enhance your brand’s presence too. Also, with more and more people interested in your website, its SEO will also likely improve as people will be searching for you specifically.

6.  You Can Experiment To Create Other Content Types

Other than providing you with more audience types to cater to, outsourcing your content also provides you with an opportunity to further experiment with other content types. Remember, when you outsource content marketing, you don’t have to just hire a writing agency for only blogs.

Following are the types of content we are happy to provide our clients:

• On-Page Blogs
• Guest Post Blogs
• Guides and How-tos
• Ebooks
• Videos
• Infographics
• Scripts for videos, podcasts, webinars, and speeches
• Newsletters
• Landing Pages
• Web Copies
• Press Releases
• Product Descriptions
• Buyer Guides
• Case Studies

In fact, you can also use the opportunity to increase storytelling in your content. It will also allow you to enhance your reach further and the style in which you engage with your audience. Once you have outsourced your content, you can also ask your agency to repurpose your content.

This would enable you to enhance the way people perceive and consume your content without having to create a completely new piece altogether. For example, you can compile a series of blog pieces to create an e-book that expands a subject. Similarly, you can break down blog pieces to create content snippets that could be shared over social media to garner more attention.

7.  Get Proper ROI Metrics

When you outsource content writing, you will often provide the main objective behind each blog piece. This will allow you to set metrics for different types of blog pieces. In other words, if you’re getting a blog that is focused on increasing traffic to your website, then you should see a spike in the coming months from that specific blog.

Similarly, if you’re aiming to sell a specific product from a blog piece, your aim should be to see users visiting and hopefully purchasing that specific product in the coming months. As analytics allow you to see user journeys more accurately than ever, you can use these blogs as starting points and see how your website visitors are reacting to your content.

This ensures that you can set proper ROI metrics for your blogs and see if they work. It also allows you to tailor your strategy and make amends accordingly to ensure your website follows your overall strategy.

8.  Enhance Your Website’s SEO

One of the major perks you get when you outsource content is that your content can easily become SEO-focused. This means that the right keywords are targeted for your blog pieces. This allows you to get blogs that are not only high quality but also cater to the keywords your target audience is using to find your products online.

When your website is armed with the right SEO blogs, you can rest assured that not only your website’s rankings are on their way to improvement, but you’ll also be getting a lot of backlinks. SEO blogs create a win-win situation, for your website and your audience.

9.  Create Quality Benchmarks

As an expert, you are likely to be the most knowledgeable on the subject. This holds true even when it comes to outsourcing blogs. Thus, as the primary entity, you know the quality you require. This allows you to set the best benchmarks on how your content should be made.

With the right benchmarks, you can ensure that any and every blog that you publish is of the highest quality. Of course, as we mentioned earlier, Google rewards high-quality and helpful content, which means you are in complete control to rank at the top.

Conclusion

In today’s day and age, content marketing has become extremely dynamic. This means that people are looking for fresher content at all times. Moreover, with high competition to dominate the SERPs, most websites have started employing content writing services to stay ahead. If you’re looking for such an agency, you’re already at the right place.