7 Content Marketing Trends that will Rule in 2023

Creative content marketing holds the power to build a brand, grow it tenfold, and create a success story. As ‘Getting successful’ is still the most coveted dream of many brands and businesses across the globe, they focus on elevating their content marketing game to make their mark in the industry,
It’s 2023, and things in the marketing realm are evolving at a rapid rate. We’ve seen that the hot trends come and go, and everyone rides the bandwagon to get the needed engagements, but the hype fades away before you even realize it. So, what worked for the brand growth last year, might not work this time exactly.

As today’s user is surrounded by a plethora of content, they only put in the effort to engage with the content that not only captivates their attention but also provides some unique value.

So, if your goal for this year is to attract more leads, conversions, and revenue, you need to revamp your content marketing strategy. Here are the 7 creative content marketing trends that will dominate this year and help you gain more traction.

Short-form Videos will be everywhere

Immersive and intriguing – short-form videos are booming at the moment. YouTube has shorts, Instagram has reels, and TikTok itself is a short video platform. As users’ attention span has decreased over the years, these little videos work incredibly well in getting engagements. And that’s the end goal of marketers, communicating the message and getting the engagements.

According to a Hubspot study, short-form videos have the highest ROI among all forms of creative content. As a matter of fact, 90% of marketers will maintain or increase the practice of utilizing this medium, while 21% of marketing pros will leverage it for the first time. Analyzing this set of data, short-form videos will be the highest growing trend of 2023.

Indeed, short-form videos take the center stage and spotlight this year. This medium opens up endless possibilities to creatively market your brand and grow your customer base. And the best part, it works for brands and businesses of all sizes and types. So what are you waiting for, leverage this trend if you haven’t already, and get started!

Content Marketing on LinkedIn

Most of us have used or actively use LinkedIn for finding better job opportunities and growing our professional network. But there’s more to this behemoth platform we all know.

It has a huge community of users with different professional backgrounds. According to a Statista report, LinkedIn has around 66.8 million monthly active users from the US alone, and around 849.6 million users globally. That’s a huge figure!

So, there’s a high chance that a good chunk of your target audience is present on LinkedIn. It’ll be a smart move to reach out and connect to them with your sold content marketing, as many businesses are already doing the same.

Users are publishing more creative content than ever before on the platform consistently. Speaking of which, different content formats are trending, for example, carousel posts, short videos, and multi-page PDF files.

If your new year goal is to get higher engagements and establish a meaningful relationship with your audience, don’t hold yourself back on LinkedIn.
So, there’s a high chance that a good chunk of your target audience is present on LinkedIn. It’ll be a smart move to reach out and connect to them with your sold content marketing, as many businesses are already doing the same.

Users are publishing more creative content than ever before on the platform consistently. Speaking of which, different content formats are trending, for example, carousel posts, short videos, and multi-page PDF files.

If your new year goal is to get higher engagements and establish a meaningful relationship with your audience, don’t hold yourself back on LinkedIn.

Long-form Content is the way to go

Prioritize creating long-form content this year and incorporate it into your creative content strategy. It allows you to create in-depth, well-researched, backlink-worthy content that satisfies the search intent of your target audience. In addition, long-form blog posts aren’t just great for SEO, but they also receive around 77% more backlinks than short-form content.

Once you’re done publishing your long-form content piece, it’s time to repurpose it into different forms. Analyze what other content pieces can come out of it. You can create multiple infographics, social media carousels, Twitter threads, blog posts, explainer videos, and more cool things. Then you can post the repurposed content to your socials, use it in different campaigns, publish it on your site, and also email it to your subscribers.

Repurposing your long-form content piece is a surefire way to offer the maximum value to your audience. And you also get the chance to make the most of your existing long piece.

Influencer Marketing will stay on the rise

Influencer Marketing will remain crucial to explore a new stream of audience and target markets. According to Hubspot data, every 1 in 4 marketers is leveraging influencer marketing to reach an online audience, and it also offers the 2nd highest ROI among other trends. And the trend data will just grow in this ongoing year.

Influencers help brands build a more personal and stronger relationship with the audience, and recent research backs up this fact.

Nielsen Scarborough — a US-based market research company — states that 42% of US citizens seek the advice of others while making a purchase decision, and they prefer to have advice from a relatable source. In this particular context, influencers play a major role in fostering a close connection with consumers, as compared to any other source or method.

So, choose to ride the influencer marketing wave, and utilize their relatability to build a deep and long-lasting connection with your audience.

Increase in Live Streams

Not only today’s consumers are smart but they also seek empathy and authenticity. The combination of these two powerful traits makes them trust the brand and engage with it. This is the reason many brands communicate with their audience persistently through live streams. They answer queries, solve problems, and have fun with everyone present online, the whole thing creates a sense of community and belonging.

So in 2023, the trend of live streaming will increase on all platforms, including Instagram, Facebook, LinkedIn, TikTok, YouTube, and Pinterest. So pick your favorite platform for live streaming and get real-time engagements and participation with your audience. This way you’ll also get your audience’s POV, how they perceive your brand. So invite some guests, plan giveaways, and the most important part, have fun!

Podcasts will dominate

You’re making a mistake if you’re underestimating the potential of live audio content marketing. They’re at an all-time high. According to Semrush data, in 2021, US consumers listened to 15 billion hours of Podcasts, and around 60% of listeners accepted searching for a product after it was mentioned on one. Now, this speaks volumes about the significant impact they have.

At the moment, podcasts are still one of the dominating forms of content marketing, and there is a myriad of cool platforms to publish them. You have Soundcloud to share your podcast with users, Twitter Spaces to deliver a live Podcast, Discord to experience an interactive podcasting experience, and other incredible platforms too.

With the surge of audio content marketing, it’s important to use this medium to deliver value along with some entertainment. No one wants to listen to boring conversations, even you don’t! Find what makes your audience tick, and incorporate that in your podcasts. Offer the right balance of fun and useful information, and watch your audience stick till the end.

AI (Artificial Intelligence) Generated Content

In 2023, AI will play a massive role in content generation and ideation. And this is because the new AI tools — one of them is ChatGPT — work wonders in saving time and effort and providing incredibly good responses.

We know that it’s necessary to generate content targeting different keywords consistently, so your name pops up in multiple SERPs. But keeping up a steady stream of content is not easy, it’s a challenge for content managers. In addition, they have to take care of millions of other things too, as the demands for consumer personalization have intensified over the years. But we’re seeing that AI tools are on the rise, and they pretty much solve the problem here.

If we talk about ChatGPT, this cool tool works wonders when it comes to content
creation. It gives blog outlines, texts, email captions, and more such stuff. It allows you to create crawlable content at scale, and that too at a very fast rate. It’s a fact that it’s still lacking in some aspects and still needs a human touch, but taking its assistance is the only way forward.

The AI tools allow agencies, brands, and businesses to grow and connect better with their audience via creative content writing. In a memo to employees, BuzzFeed Chief Executive Jonah Peretti said:

“In 2023, you’ll see AI-inspired content move from an R&D stage to part of our core business, enhancing the quiz experience, informing our brainstorming, and personalizing our content for our audience,”

While, Matt Santos, Vice President of Products and Strategy at Neil Patel Brands, says this
“We’re seeing people leverage AI for e-mail, copywriting, subject lines in an e-mail, or even your ad copy,”
We’ve entered the age of AI-powered content marketing. In 2023, businesses across the globe will keep using AI to augment and scale their content creation process. So, you better ride the wave too, and make the most of it.

2023 Content Marketing Trends Takeaways

Content is a medium through which you communicate to your audience. So it’s utterly necessary to understand your audience and align your content accordingly. Use the right tools to create content and tell your story that resonates with people on meaningful levels and leaves an impact.

As the digital world is saturated with a gazillion of content in every form, you must create valuable content that outperforms the competition and gets noticed. Prioritize humanizing your content marketing, so it will break through myriad opinions and images crowding different platforms.

Use these top trends and supercharge your creative content marketing this year. Think and brainstorm content ideas, and optimize your content strategy from top to bottom. Try new things, be brave, and play smart, good luck!