Content Creation Workflow Trends to Watch in 2023 and Beyond

We come across incredible content on the internet frequently. Ones that communicate with us, deliver the message across, and leave an impact. As a matter of fact, a lot goes into creating such meaningful content. Most importantly, there needs to be a well-thought-out and structured content creation workflow in place to make such content happen.

And like every other process, we’re seeing evolvements in the form of ongoing trends in Content Creation Workflow too. And don’t have a wrong idea, these trends aren’t just for the time being, they’re here to stay.

In this blog, we’ll talk about the significance of content workflow and its surfacing trends that will make a difference this year and beyond. So, let’s get into it and unravel some new information!

What is a content creation workflow?

A content creation workflow is a framework or a series of steps that help to create content of every form; from ideation to publishing.

Content Creators in every niche need and follow the content workflow to plan, produce, publish, and promote content.

It bridges the gaps between different team members having different job roles. With a defined content creation process in place, different professionals — writers, editors, animators, and designers — can collaborate effectively and get work done at a faster rate.

Here’s a brief breakdown of its different stages:

Ideation: includes multiple brainstorming sessions to finalize ideas
Research: performing comprehensive research, gathering data, and doing fact checks
Drafting: crafting the first draft of the envisioned content
Editing: reviewing the content multiple times to improve the existing version
Formatting: doing the final arrangement and adding the necessary text/visual/audio elements.
Publishing: uploading the content on the target platform
Promotion: sharing the same piece on all socials and promoting it through a multi-channel marketing plan (includes newsletters and emails)
Analysis: conducting an analysis on how well that particular piece is performing, keeping an eye on the number of engagements, etc.

Why is it important to stay up to date with the latest trends?

As content creation workflow gives a clear roadmap for crafting and publishing content, companies around the world prioritize following it.

However, with the onset of 2023, we’ve been noticing new trends surfacing that have great potential to improve our existing content workflows further. The concept and practices promoted through these trends are about incorporating automation, platform consolidation, breaking down silos, and expanding content performance. These trends hold the promise of transforming our content creation strategies and taking them to new heights of efficiency and effectiveness.

In order to cope with the crucial trends, businesses and professionals need to be aware and strategize accordingly. Here are the top trends that will reign in 2023 and beyond.

Trend 1: More Automation in Content Creation

In 2023 and years ahead, we’ll see many brands incorporate automation in their content creation workflow. AI and machine learning will play a huge role in streamlining creative processes, content creation, and publishing. It will be the new normal to see the AI-driven flow of assets and ideas across core platforms. With its advanced algorithm and machine learning, AI allows us to put in less effort, exert less mental energy and get work done faster, we all want that.

Now, let’s look at some amazing AI-driven tools that help in content workflows.

• Narrato Workspace — an AI-powered platform that allows you to perform all content operations in one place. The user-friendly platform has a set of premium features to create, plan, and optimize your content in a wholesome manner. You will not need any extra tools with this one.
• Closers Copy — this AI-writing software claims to write exceptional writing copy for your business. This works wonders in writing SEO-optimized blogs, irresistible sales copy and there’s more.
• Writer — this tool writes in your brand’s voice. All you have to do is use your content to train its algorithm, and it will generate content in your brand’s style. You can also create your design templates and integrate them with your style guide.

And this is not it, there are myriad AI tools that will become a part of the content creation workflow of many companies. The ongoing practice of eliminating the hamster wheel in operations is increasing the levels of productivity and efficiency. Creatives save hours of their workday to focus more on other crucial assignments.

Apart from the ongoing hype of AI tools, it’s important to remember that Artificial Intelligence is not a replacement for human creativity, it will always need a human touch. The best results are only achieved when we combine AI’s capabilities with humans’ supervision and criticism.

That was it for the Automation, now let’s discuss the trend of Visual Content in content creation.

Trend 2: Increased Focus on Visual Content

Visual Content will remain trending this year. As they’re the perfect medium for storytelling, capturing attention, and packing a lot of information into a smaller package, the focus isn’t going to shift away from them. With its undeniable significance and potential, it has become a crucial part of the content creation workflow.

In today’s fast-paced digital world, attention spans are decreasing, and people want to consume information quickly and easily. Being a netizen, we see a plethora of content creation examples on a daily basis, but only those that stand out and catch our eye have outstanding visuals. In case you haven’t been using a considerable amount of visual content on your socials and website, now it’s the perfect time to start!

Speaking of which, AI tools can also help you produce, edit, and improve your visual content. This can help streamline your creative process and eliminate the need to improve everything manually. Some of these tools are Pebbely, Lumen5, Descript, DallE, etc. So pick according to your needs, and get to work.

Moving on, are you prioritizing personalization in your workflow?

Trend 3: Greater Personalization in Content

A good customer experience can create a success story. According to the CX report, around 85% of US citizens claimed that a small company delivering a great customer experience can win over a large company.

In present times, no matter what market you look into, you’ll find a customer base filled with smart, web-savvy users, who don’t buy anything gimmick. They expect content to satisfy their search intent, and answer their particular queries. Otherwise, it doesn’t take them a second to move to some other source.

If your goal this year is to create content that outperforms your competitors, then incorporate personalization in your content creation workflow. Know who you are creating content for, do customer research, and garner data about your customers’ pain points, challenges, and obstacles. Remember, creating personalized content will help you connect with your audience on a deeper level. This will also allow you to build long-term relationships and establish trust.

Last and certainly not the least, we can’t ignore the Integration of multichannel marketing.

Trend 4: Integration of Other Marketing Channels

Another hot trend is that content creation workflows are being integrated with different marketing channels. This includes social media, email, and paid marketing.

As a rule of thumb, gaining a foothold in your target market requires you to fuel your online presence. In fact, your target audience is exploring new channels and adapting to new interfaces. Along with that, there’s fierce competition out there, you’re supposed to be on every social and every important platform – it’s more important than ever to keep up.

It is smart to include the usage of cross-marketing tools in your content marketing workflow. Fortunately, there are plenty of amazing tools that enable you to promote and publish content on a range of platforms and analyze its performance. Some of them are Agorapulse, Metrics Watch, Zoho Social, and Hootsuite.

The more channels you add to your content workflows, the more you’ll get to learn about your different audiences. Catering to them in workable ways will help you get more leads and traction.

Conclusion

Having a solid content creation workflow in place offers lots of advantages. Top of the list is that it enables you to elevate your brand’s content – both, quality and quantity wise. Not only it does improve your team’s collaboration and work methodologies but also brings out some mind-blowing results.

With every passing day, we’re seeing novel digital advancements. Technological innovations and booming trends are continuously replacing archaic and traditional practices. And collectively, they’re bringing many new changes to our processes, making us review how we’ve been operating content workflow all this time.

In this blog, we covered the hot trends related to content workflows that are here to stay for a long time. From automation to integration of cross-marketing channels, each offers the potential to upgrade your content and save time. So, it’s important to stay up to date with the ongoing trends and adapt them to fit the unique needs of your team. At the end of the day, the ultimate goal is to create high-quality content. Therefore, we are ready to welcome any changes that enable us to achieve this goal.